About Natasha Khan
Detail-oriented professional with superior organizational skills, combines her social savvy and business acumen for a career path in online marketing.
SAPNA is the thriving online home for the influential and modern women of the South Asian diaspora. Growing up among first generation South Asian Americans, Natasha had few role models in the media (outside of Apu from The Simpsons). She desired a platform where women of the South Asian diaspora could relate to issues unique to their subculture and also stay on the pulse of beauty and lifestyle trends. Recruiting three partners, she founded SAPNA Media LLC in 2004. In 2007, she was a finalist for Glamour Magazine's "Women of Your Year" awards due to her work with SAPNA. Natasha currently serves as SAPNA's Executive Director and head of marketing. Her mission is to continue developing herself in the media industry and promoting it as a powerful tool for change.
Natasha has excelled at using social media to build her network and spread marketing messages. Her belief is that the online consumer is the most demanding, they have the power to view or make vanish marketing messages as they choose. They refuse to be "marketed at" - they just ask to be engaged. The wonderful challenge is giving them news and information that entertain and/or captivate their attention. Natasha engaged consumers and managed brands on social media platforms such as Facebook, Myspace, and Twitter, along with utilizing tools such as blogs, podcasts, and video.
In 2007, combining her interests in marketing, entrepreneurship, and social change, Natasha took on a second role as a Sr. Global Marketing Associate for Ashoka: Innovators for the Public. Ashoka funds and supports social entrepreneurs - individuals that use business principles to build systemic solutions to the world's most pressing problems. Through her experiences at Ashoka, Natasha was able to develop a framework for social change from the greats such as Fazle Abed, Nobel Prize Winner Muhammad Yunus, and Bill Drayton. Working with Ashoka afforded her the opportunity to market the idea that anyone could be a changemaker.
Changemaking has been a common theme in her life path; she has approached every new endeavor with an entrepreneurial spirit.
